O2 Business DM
Michael of Neat Design, working for RRD Creative, designed the O2 Fixed Business DM. The design centres around a Nokia Lumia mobile phone with O2 branding, this sets up the customer for the big reveal.
The DM really comes to life when the highlighted tab to the right is pulled and the true extent of the offer is revealed. The customer gets the immediate impact, that this is an offer with a much broader scope than the usual offering.
An Post Direct Marketing Awards 2013 – Silver Award