O2 Freedom Campaign


Michael of Neat Design, working for RRD Creative, worked closely with O2’s marketing team to create, develop and distribute above the line artwork. You may have spotted this around. It was everywhere.

O2’s brief was to design a sweet creative which could be used for its largest ever above the line prepay campaign.

Michael supplied a full creative service within RRD Creative ranging from initial concept pitch and sketch to full art working for all formats which consisted of… Over 200 Bus TSides, 150 retail ad towers, 9 aircoaches, 400 48 sheets, 5 golden squares, 57 luas columns, 69 store takeovers and more.

Winner of the An Post Smart Marketing Awards 2014:
Gold Award for Smartest Marketing Campaign in the Teleco Sector
Gold Award for Smartest Marketing Campaign in the Retail Sector.



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