Kantar World Panel DM
The Kantar Worldpanel Direct Mail had a number of different elements. The design is based on a collage of people which make up the cover visual. The principal for this is to represent Kantar World Panels consumer knowledge and insights.
The cover visual changed depending on the client receiving the direct mail. In total 27 bespoke and 1 generic direct mail pieces where produced to clients such as CocaCola, Danone, Heinz, Kelloggs, Lidl and more.